In terms of where the sun is shining in residential solar financing, solar leases have recently been overshadowed by solar loans. Industry publications have touted the rise of solar loans in recent years, and our experience with Sighten customers has borne this out. A poll taken at our recent solar financing webinar found that around 30% of installers currently offer leases, and approximately 40% have never offered a lease.
Topics: Solar Financing
As a solar installer, you know that it’s not hard to convince potential customers of the benefits of going solar – the challenge comes when you have to explain how much it costs. No matter how much the cost of solar has fallen in recent years, the prospect of a five-figure upfront expenditure for an investment that will take years to pay back is simply a non-starter for most homeowners.
That’s where financing comes in. The ability to offer your customers loans, leases, and other financing options transforms solar from a big hit to their household budget into a smart investment that will have them in the black from day one.
Telling a story
Human beings respond to stories and narratives that make complex concepts easier to understand. Research has even shown that humans remember facts at a much higher rate when those facts are part of a story as opposed to just listed out. How can you make your solar sales pitch more of a narrative and drive engagement with your prospects? Start with analogies!
Every successful sale starts with getting your prospect to care about the problem you are solving. This can be tricky in solar, given that most homeowners don’t stay up at night fretting about their electricity bill.
What are some best practices to create urgency with a solar prospect and drive real engagement with your pitch?
Sighten exists to support the people selling, financing, and installing solar every day. That’s why we love hearing about our customers growing faster or operating more efficiently because of Sighten software. Recently, we dug a little deeper and asked our partners about their favorite aspects of running their solar businesses on Sighten. The result? Sighten customers love the platform’s financing tools, ease of use, and speed with accuracy.
You’re ready to grow your solar business this year, but what changes have you made to kick things into a higher gear? What are you doing to generate more leads? Close more sales? Hire and train more sales reps?
Here at Sighten, you could say we’re a little obsessed with helping solar companies grow. To that end, we’ve put together our solar sales cheat sheet -- 5 tips that could be game changers for your sales numbers this year. Take a look and let us know what you think!
SIGHTEN JOINS THE ENERGY EXCELERATOR
Today, the Energy Excelerator announced it's 2017 cohort - a group of cleantech companies working to create the new energy economy. As an Energy Excelerator portfolio company, Sighten will expand its solar software platform to support energy efficiency and energy storage projects. Read more about the the Energy Excelerator mission and Sighten's selection here.
Sighten's Energy Excelerator project entails developing a SOLAR+ software tool that supports the design, sale, and financing of combined solar + efficiency and/or storage projects. The pilot will focus on Hawaii but will be open to all companies interested in growing their SOLAR+ sales through better technology.