The National Renewable Energy Laboratory (NREL) has released a study evaluating the accuracy of Sighten’s automated shading tool, showing that Sighten remote shading estimates are nearly identical to measurements taken on site. The Department of Energy-affiliated lab found that Sighten's shading tool generated the most accurate shading estimates of all software applications evaluated by NREL to date.
Telling a story
Human beings respond to stories and narratives that make complex concepts easier to understand. Research has even shown that humans remember facts at a much higher rate when those facts are part of a story as opposed to just listed out. How can you make your solar sales pitch more of a narrative and drive engagement with your prospects? Start with analogies!
Every successful sale starts with getting your prospect to care about the problem you are solving. This can be tricky in solar, given that most homeowners don’t stay up at night fretting about their electricity bill.
What are some best practices to create urgency with a solar prospect and drive real engagement with your pitch?
SIGHTEN JOINS THE ENERGY EXCELERATOR
Today, the Energy Excelerator announced it's 2017 cohort - a group of cleantech companies working to create the new energy economy. As an Energy Excelerator portfolio company, Sighten will expand its solar software platform to support energy efficiency and energy storage projects. Read more about the the Energy Excelerator mission and Sighten's selection here.
Sighten's Energy Excelerator project entails developing a SOLAR+ software tool that supports the design, sale, and financing of combined solar + efficiency and/or storage projects. The pilot will focus on Hawaii but will be open to all companies interested in growing their SOLAR+ sales through better technology.