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Why options matter in solar sales - lessons from decision science

Posted by Conlan O'Leary on Oct 16, 2018 3:26:24 PM

This month on the Sighten blog, we’re kicking off a blog series exploring several key principles in the science of decision-making. Using some simple yet powerful concepts, you’ll be able to make sure your solar sales process maps to how the human brain actually processes information and makes buying decisions.

Adopting these data-driven strategies will help you develop effective, repeatable ways to close more deals. We’ll also show you how MyProposal, Sighten’s solar proposal tool, makes it easy to incorporate these insights into your sales process.

This post will focus on two separate but related concepts: single option aversion and the decoy effect (also known as the asymmetric dominance effect). While the scientific jargon can make these seem like complicated concepts, they’re actually fairly intuitive.

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Topics: Solar Software, Solar Financing, Solar Proposal, Tips

3 ways our new proposal tool - MyProposal - helps you ride the solarcoaster like a pro

Posted by Conlan O'Leary on May 8, 2018 11:32:53 AM

Over a decade into the U.S. residential solar boom and the “solarcoaster” continues to surprise with new twists and turns. Like any good rollercoaster, there have been a lot of ups and downs – but if you keep your eyes open and your wits about you, these changes can be exciting instead of stomach-churning.

Just like our installer partners, Sighten has worked hard to make sure our software platform stays relevant in the fast-changing solar landscape. And we’re confident that our new proposal tool, MyProposal, will make your ride on the solarcoaster a lot more enjoyable by helping your business capitalize on the most important trends in residential solar.

You can learn more about MyProposal in our upcoming webinar on Wednesday, May 23 – sign up here. But first, let’s talk about how the MyProposal feature set can help you stay ahead of the market and grow your solar business!

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Topics: Tips, Solar Software, Solar Proposal